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Natural Food Colorant Beta-carotene Powder Bulk Supplier



Product Overview:
β-carotene (β-carotene) belongs to the carotenoids, it is the most stable natural pigment commonly found in nature, it is a kind of fat-soluble compounds with orange color, shiny rhombohedral or crystalline powder, mainly from green plants and yellow, orange fruits and other natural foods. β-carotene's dilute solution is orange-yellow to yellow, and it has an orange tinge when the concentration is increased, and may be slightly red depending on the polarity of the solvent. and may be slightly reddish depending on the polarity of the solvent.
Product Attributes
CAS: 7235-40-7
MF: C40H56

MW: 536.89
EINECS: 230-636-6
Specification: 99% min Beta-carotene Powder
Sample: Beta-carotene Powder Avaliable
Packaging: 1kg/bag, 25kg/drum
Brand: Ausreson
MOQ: 1 KG
Appearance: Red to Purple powder
Storage: Store at -20°C
Shelf Life: 2 Years
Test Method: HPLC
Product Details
What is beta-carotene powder?
Beta-carotene is a carotenoid naturally found in many fruits and vegetables, especially carrots, pumpkins, sweet potatoes, and dark green leafy vegetables. Through advanced extraction technology, high-concentration beta-carotene powder is now available, a form that is easier to absorb, store, and use.
Compared to traditional tablets or capsules, beta-carotene powder offers greater flexibility to consumers in Europe and America—it can be easily mixed into morning smoothies, yogurt, juice, or healthy shakes, seamlessly integrating into the popular Western healthy lifestyle.

Six core benefits of beta-carotene powder
1. Visual Health Support:
For office workers in Europe and America who spend long hours using electronic devices, beta-carotene, after being converted into Vitamin A in the body, directly supports retinal health and helps alleviate digital eye strain. Studies have shown that adequate beta-carotene intake is associated with a reduced risk of age-related macular degeneration.
2. Skin Protection and Health:
Consumers in Europe and America are particularly concerned about skin health, especially in areas with strong sunlight. As a natural photosensitizer, beta-carotene helps protect the skin from UV damage while promoting healthy skin cells and maintaining skin elasticity and radiance. Many European health enthusiasts incorporate beta-carotene powder into their "from the inside out" skincare regimen.
3. Immune System Enhancement:
During flu season or when additional immune support is needed, beta-carotene can enhance the function of immune cells, helping the body fight off pathogens. This is especially important for consumers living in densely populated urban areas in Europe and America
4. Antioxidant Protection:
Modern lifestyles and environmental factors lead to an increase in free radicals in the body. As an effective antioxidant, beta-carotene neutralizes these harmful molecules, protecting cells from oxidative damage and contributing to long-term health maintenance.
5. Lung Health Support
Especially for smokers or former smokers (who still represent a significant proportion in Europe and America), research suggests that beta-carotene may help support lung health, although it cannot counteract all the negative effects of smoking.
6. Exercise Recovery
For active sports enthusiasts in Europe and America, the anti-inflammatory properties of beta-carotene may help reduce exercise-induced oxidative stress and support faster recovery.

Choosing the Right Grade: Technical Considerations
For B2B buyers, not all powders are equal. When sourcing, focus on the following parameters to ensure USP (United States Pharmacopeia) and EFSA compliance:
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Water-Dispersible vs. Oil-Soluble: Modern cold-water-dispersible powders are essential for functional beverages and instant-mix drink powders, while oil-soluble grades are vital for soft-gel encapsulation.
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Particle Size: Micro-encapsulated Beta-carotene powder offers superior stability against light and oxygen, preventing the "browning" effect that can ruin shelf appeal.
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Source Transparency: Consumers in the UK and Scandinavia are increasingly demanding non-GMO corn or algae-derived sources, moving away from chemically synthesized alternatives.
Why Quality Control Matters
In the 2026 SEO landscape, trust is the currency. When publishing articles regarding nutraceutical ingredients, ensure your content addresses:
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Third-Party Lab Results: Always reference the importance of COA (Certificate of Analysis) in verifying potency and purity (e.g., checking for heavy metals and solvent residues).
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Standardization: Ensure your source is standardized (typically 1%, 10%, or 20% purity) to ensure consistency in your final batch.
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Regulatory Compliance: Reference adherence to GMP (Good Manufacturing Practices) to reassure your B2B clients that your ingredients are safe for clinical use.
FAQ.
Q: Is Beta-carotene powder vegan?
A: Yes. High-quality powders are typically derived from Dunaliella salina (algae) or through the fermentation of non-GMO fungi/yeast, making them completely vegan-friendly and suitable for global markets.
Q: What is the main difference between natural and synthetic beta-carotene?
A: Natural sources contain a mix of isomers (like 9-cis and all-trans beta-carotene), which exhibit higher bioavailability and antioxidant efficacy compared to the singular all-trans isomer found in purely synthetic versions.
Q: How does Beta-carotene powder affect product shelf-life?
A: Exposure to UV light and oxidation can degrade the carotenoids. Using micro-encapsulated grades and storing in light-resistant, climate-controlled environments is critical for maintaining potency.
Q: What is the recommended dosage for supplement labeling?
A: While intake varies by region, the FDA (US) and EFSA (EU) have established guidelines for Vitamin A equivalents. Always consult local labeling laws regarding "Recommended Daily Allowance" (RDA) when calculating concentration.
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